QuickBooks Online Accountant | Visual Design

Experience Design In reimagining a loyalty program in existence for over two decades, there were many considerations to take into account—from the perspective of both the customer and the business. After many cycles of interviews with customers using rapid iterative design methods, the end result culminated in a shift to a points-based tier structure with greatly improved benefits, and training accessed through a revamped ProAdvisor member experience within the QuickBooks Online Accountant product.